Webform
A student-run web design agency focused on helping the web presence of small local Philadelphia businesses.
Overview
This project focused on designing and developing a modern website for a student-run web design agency dedicated to helping local businesses improve their online presence. The goal was to create a clean, professional platform that clearly communicates the agency's services while building trust with potential clients. The site was designed to highlight key offerings such as website creation, SEO optimization, and ongoing website maintenance. The focus was aimed at clear messaging and a streamlined user experience to ensure visitors can quickly understand the value the agency provides and take action.
Problem / Challenge
Many local businesses still use outdated websites that do not properly represent their brand or help them attract new customers. The challenge was to create a modern website that clearly explains the value of good web design while making the agency feel trustworthy and approachable to local businesses in University City.
Process
The process started with researching how local businesses present themselves online and identifying common problems with their websites. From there, I focused on designing a clean layout that clearly explains the agency's services and makes it easy for potential clients to understand the value being offered.
Solution / Design
The solution was to design a clean, modern website that clearly explains the agency's services while making it easy for potential clients to take action. The homepage introduces the agency with a simple headline and clear messaging about building websites for local businesses. From there, the site highlights core services such as web development, website maintenance, and SEO to show the full range of support offered. The layout focuses on strong visual hierarchy, simple navigation, and clear sections so visitors can quickly understand what the agency does and how to get in contact. The result is a professional but approachable site that reflects the agency's goal of helping local businesses improve their online presence.
Results & takeaways
The final result is a clean and professional website that clearly communicates the agency's services and makes it easy for local businesses to understand the value of improving their online presence. The site provides a strong foundation for reaching potential clients in University City while presenting the agency in a trustworthy and approachable way. Through this project, I gained experience translating business goals into a clear website structure, improving messaging, and designing with local users in mind.